Devine Mulvey Longabaugh won the Reed Award for Best TV ad for a Statewide (non-federal) Democratic Campaign for “Pay Up” - a TV ad for Rhode Island Attorney General Peter Neronha.
As the incumbent Attorney General, Peter Neronha’s significant accomplishments were widely covered by local news media, such as taking action to protect kids from lead poisoning, finalizing a $114 million settlement with opioid makers, and launching a new crime-fighting initiative. We wanted voters to hear about Neronha’s great track record and feel secure in his position as Attorney General.
We created this ad almost exclusively with local news footage, to help these accomplishments resonate with politically engaged Rhode Islanders that depend on their local news sources. Neronha won 61% to 39% and received more votes than any other statewide elected official in Rhode Island, including the governor.