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Devine Mulvey Longabaugh won the Reed Award for Best TV ad for a Statewide (non-federal) Democratic Campaign for “Pay Up” - a TV ad for Rhode Island Attorney General Peter Neronha.

As the incumbent Attorney General, Peter Neronha’s significant accomplishments were widely covered by local news media, such as taking action to protect kids from lead poisoning, finalizing a $114 million settlement with opioid makers, and launching a new crime-fighting initiative. We wanted voters to hear about Neronha’s great track record and feel secure in his position as Attorney General.

We created this ad almost exclusively with local news footage, to help these accomplishments resonate with politically engaged Rhode Islanders that depend on their local news sources. Neronha won 61% to 39% and received more votes than any other statewide elected official in Rhode Island, including the governor.

May 19th 2022

Devine Mulvey Longabaugh won three top Reed Awards from Campaigns & Elections for its work on Andre Dickens for Atlanta Mayor, for the Democratic National Committee, and Tim Adams for Maryland Comptroller. DML won best longform online video, best TV ad for a Mayoral Campaign, and best TV ad for Public Affairs.

We won best Mayoral Campaign TV Ad for "10,000 Lights'', our spot for Andre Dickens in Atlanta, GA–the largest Mayoral margin of victory in Atlanta history. Crime was the #1 issue for voters. Our plan: show that Mayor Dickens would be smart on crime by hiring 1,000 officers–trained in violence de-escalation–and installing 10,000 new street lights.

The award for best TV ad for Public Affairs was given to our ad America's Coming Back for the Democratic National Committee. We highlighted the Biden Administrations successes at the start of his presidency of rolling out the initial phase of the covid-19 vaccination campaign. Soundtrack provided by John Legend.

Our ad for the Tim Adams campaign told his story: from growing up six to a bed in New Orleans to owning one of the top Black-owned businesses in America. It received the Reed award for best longform online video.

December 10, 2021

In Atlanta, we just helped Andre Dickens win a spectacular race for Mayor. Andre rose from 6th place to win the run-off with 64% of the vote. How? Crime is the number one issue in the city. See how we messaged that here.

While winter is coming and the heady days of summer are long gone, we can’t forget our July 4th sixty second, nationwide, spot for The White House. Soundtrack provided by John Legend.

And one of America’s top Black business leaders gave us the green light to stage a re-enactment of his brilliant life-story, portrayed by his own son, for his launch video.

We’d love to hear what you’ve been up to - get in touch with us by email or our website contact form. In the meantime, sending best wishes for a happy holidays!

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