November 13, 2020
Devine Mulvey Longabaugh was proud to work for Nuestro PAC on behalf of the Biden-Harris campaign.
Nuestro PAC was the largest independent expenditure campaign targeting Latino voters in 2020.
We produced our advertising in partnership with Solidarity Strategies. We produced 11 TV ads and 12 digital ads in both Spanish and English.
September 14, 2020
“Fake and fraudulent.” So tweeted President Trump after seeing “Descent,” our new ad for the Biden-DNC Campaign.
“Descent” aired on Morning Joe on June 16, 2020. Four days later it had earned over 6 million views across Twitter, Facebook, and YouTube. (It would be the first of 18 spots that Devine Mulvey Longabaugh produced in support of the campaign.)
“Descent” begins with Trump’s infamous escalator ride down in Trump Tower, and chronicles his failings as President. From his tax cuts for billionaires to his disastrous to response to the pandemic. The ad ran in a several battleground states and on Fox News, where it caught the attention of President Trump.
Trump took the bait. Around 9:45am on Friday, June 19th, Trump tweeted “The Democrats are doing totally false advertising…” and then “Why are the Democrats allowed to make fake and fraudulent ads.” It wouldn’t be his last tweet.
His tweets were picked-up and took the spot from around 500,000 views to over 6 million.
This would not be the last time that President Trump tweeted about a DML spot. In September, after President Trump’s shameful comments about veterans were leaked, he tweeted in response to our ad titled “Sacrifice.”
March 5, 2020
Devine Mulvey Longabaugh won two top Reed Awards from Campaigns & Elections Magazine for its work on the Andrew Yang and Bernie Sanders presidential campaigns. DML won Best Television Ad and Best Online Video for Democratic Presidential Primary Campaigns.
Our ad for Andrew Yang, “New Way Forward,” told his story and laid out his agenda: to rewrite the rules of the 21st century economy. It received the Reed Award for the “Best Television Ad in the Democratic Presidential Primary Campaign for 2020.”
The award for Best Online Video was given to our announcement piece for Sen. Bernie Sanders called “Vision.” It was viewed over 10 million times. (And for those with good memories, our ad “America” snagged the Reed for Best Presidential TV Ad of 2016.)
“We’re very proud to have worked with Andrew Yang in his presidential campaign. Yang traveled a farther distance than any other candidate, shaped the debate with big ideas and has an unlimited future in the Democratic Party,” said Mark Longabaugh.
“Whatever the medium, challenge accepted, because we love making compelling video,” said Julian Mulvey.
“Thanks to C&E and hat tip to all the other winners and entrants.”