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March 5, 2020

Devine Mulvey Longabaugh won two top Reed Awards from Campaigns & Elections Magazine for its work on the Andrew Yang and Bernie Sanders presidential campaigns. DML won Best Television Ad and Best Online Video for Democratic Presidential Primary Campaigns.


Our ad for Andrew Yang, “New Way Forward,” told his story and laid out his agenda: to rewrite the rules of the 21st century economy. It received the Reed Award for the “Best Television Ad in the Democratic Presidential Primary Campaign for 2020.”





The award for Best Online Video was given to our announcement piece for Sen. Bernie Sanders called “Vision.” It was viewed over 10 million times. (And for those with good memories, our ad “America” snagged the Reed for Best Presidential TV Ad of 2016.)





“We’re very proud to have worked with Andrew Yang in his presidential campaign. Yang traveled a farther distance than any other candidate, shaped the debate with big ideas and has an unlimited future in the Democratic Party,” said Mark Longabaugh.


“Whatever the medium, challenge accepted, because we love making compelling video,” said Julian Mulvey.


“Thanks to C&E and hat tip to all the other winners and entrants.”


They may be difficult to recall, but there were some things about the 2016 presidential election that made people happy and hopeful. Perhaps even harder to believe is that some of those things were campaign advertisements.


A few 2016 campaign ads stand out for how happy and hopeful they made people feel, and one ad in particular dominated. That ad was Bernie Sanders’ minute-long spot called “America.








America | Bernie Sanders Video by Bernie 2016

The ad is a montage of American images — farms, cities, windmills, offices, coffee shops and kitchen tables — set to the well-known Simon & Garfunkel song of the same name. Other than the obligatory message of approval at the end, there’s no audio other than the tune and the background sounds of American life, which occasionally involve the waxing and waning of roars from the crowds as Mr. Sanders comes into and out of frame.


As the duo sing, “They’ve all come to look for America,” videos of thousands of supporters meeting Mr. Sanders, in different times and places, flow across the screen and divide into squares on a quilt that multiplies over and over until there are too many to see.


By far, Mr. Sanders’s “America” was the ad from 2016 that made SpotCheck’s raters the happiest and the most hopeful. Nearly 80 percent of viewers said the ad made them at least a little bit happy and hopeful in the week it debuted — including over half of the Republicans who saw it.

DML Message congratulates Aftab Pureval, Leon Stavrinakis, and Matt Meyer for their victories Wednesday, and are excited that these candidates are helping bring real change to the people and places that they now serve.


Political newcomer Pureval was elected to the Hamilton County Clerk of Courts. “The man with the duck ads” toppled Traci Winkler, “one of the best-known names in Hamilton County politics” according to WCPO.









Stavrinakis handily won his race, receiving 61% of the vote in a South Carolinian seat he has held since 2006. Stavrinakis knows the city of Charleston well, and it is why he is known as one of Charleston’s “best local legislators.







Meyer doubled the vote of incumbent Mark Blake to become Delaware’s New Castle County Executive in a campaign where he promised to change the culture of corruption inside the state’s largest municipal government.






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