COME ON UP FOR THE RISING

January 21, 2021

All of us at Devine Mulvey Longabaugh congratulate President Joe Biden and Vice President Kamala Harris on their Inauguration yesterday.

Working on the Biden Harris-DNC campaign was a great honor, and we are very proud of the three dozen ads and videos we produced for and in support of the campaign.

We were thrilled to produce four videos for the Convention including; the Biden Family Introduction Video, the Harris Family Introduction Video, Rising to the Challenge on the Climate Crisis, and the Convention kickoff video, The Rising with soundtrack by Bruce Springsteen.

After a tumultuous start to the new year, we quote Springsteen’s timely lyrics:

Left the house this morning

Bells ringing filled the air

Wearin’ the cross of my calling

On wheels of fire I come rollin’ down here

We wish you all a safe and happy new year, and we wish President Biden and the new administration the very best.

DML & NUESTRO PAC

November 13, 2020

Devine Mulvey Longabaugh was proud to work for Nuestro PAC on behalf of the Biden-Harris campaign.

Nuestro PAC was the largest independent expenditure campaign targeting Latino voters in 2020.

We produced our advertising in partnership with Solidarity Strategies. We produced 11 TV ads and 12 digital ads in both Spanish and English.

DESCENT: OVER 6 MILLIONS VIEWS AND A TRUMP TWITTER TANTRUM

September 14, 2020

“Fake and fraudulent.” So tweeted President Trump after seeing “Descent,” our new ad for the Biden-DNC Campaign.

“Descent” aired on Morning Joe on June 16, 2020. Four days later it had earned over 6 million views across Twitter, Facebook, and YouTube. (It would be the first of 18 spots that Devine Mulvey Longabaugh produced in support of the campaign.)

“Descent” begins with Trump’s infamous escalator ride down in Trump Tower, and chronicles his failings as President. From his tax cuts for billionaires to his disastrous to response to the pandemic. The ad ran in a several battleground states and on Fox News, where it caught the attention of President Trump.

Trump took the bait. Around 9:45am on Friday, June 19th, Trump tweeted “The Democrats are doing totally false advertising…” and then “Why are the Democrats allowed to make fake and fraudulent ads.” It wouldn’t be his last tweet.

His tweets were picked-up and took the spot from around 500,000 views to over 6 million.

This would not be the last time that President Trump tweeted about a DML spot. In September, after President Trump’s shameful comments about veterans were leaked, he tweeted in response to our ad titled “Sacrifice.”