In the closing days of his campaign for Governor of Maine, Independent candidate Eliot Cutler was hoping to end his remarkable run with a remarkable television ad. He had come very far in the 5 months since he went on television. Starting with single digit name ID, Cutler had recently overtaken the Democratic candidate in the polls, and had won the endorsement of every major newspaper in the state, including The Bangor Daily News, The Portland Press Herald, The Kennebec Journal, and several others. Perhaps most importantly, Cutler had just won the endorsement of the extraordinarily popular former Independent Governor, Angus King.
As opposed to his opponents, Cutler had not run a single negative ad during the course of his campaign, and his final spot, “Future,” would be no different. A positive and hope-filled commercial, “Future” encouraged the people of Maine to believe that their state can work again, and that they can demand more and better opportunities from their state. A place known for it’s steely independence deserves an independent leader, and “Future” called for Mainers to assert their independence once again.